FREQUENTLY ASKED QUESTIONS ABOUT DIGITAL MARKETING
Q. WHAT IS DIGITAL MARKETING?
Digital marketing, also known as online marketing, is the promotion of brands, products and/or services online. This can be done by leveraging multiple channels including search engines, social media, online content, and paid advertising depending on business objectives.
Q. WHY DIGITAL MARKETING IS IMPORTANT?
The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they can generate a quick and effective communication channel with the consumer.
A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget.
Q. HOW SEO WORKS?
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google, Bing, Yahoo or any other. SEO can also stand for search engine optimizer, it is a person who practices search engine optimization. Visitors who arrive at your site via search engines are called “organic traffic.” This is opposed to “paid traffic,” which results from people clicking on ads to visit your site.
Q. IS SMO & SMM BENEFICIAL?
Social Media Marketing or Social Media Optimization acts as an effective marketing tool for a company to enrich their word of mouth advertising of their products and services to the world. In simple terms, social media marketing is the process of marketing your products through social media sites like Twitter, Face book and YouTube
SMO requires creating profiles on social networks for your business so that the members of that network can view and share your profile with others. The goal is to attract more & more prospective buyers to your online community and provide them with valuable and relevant information.
Q. HOW PPC WORKS?
Pay-per-click or cost per click (CPC) is a type of digital marketing, where an advertiser pays a search engine a fee for every click made on the ad. This is a method of buying visits to a website rather than ranking in the organic search results. More simply, it is like placing an ad on an online platform, and you only have to pay for that ad when it is clicked.
Q. WHAT IS CONTENT MARKETING?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. And ultimately to drive profitable customer action.