CREATING OPTIMIZED CONTENT

There is some technical stuff that involves in optimizing. This involves factors like keywords, meta-titles, meta descriptions, and URLs. And that’s what we’re going to talk about next as we dive into how to actually create optimized content.

When attempting to create optimized content, there are a few steps that we need to follow.

PERFORM KEYWORD RESEARCH & DETERMINE YOUR TOPIC

While we’ve already identified that your main goal should be to create audience-centric content, keyword research is necessary to ensure that the resulting content can be found through search engines.

A few things to keep in mind when choosing your keywords and topic:

Focus on Long-Tail Keywords
Avoid Highly Competitive Keywords With Massive Search Numbers
Use a Proven Keyword Research Tool
Match Your Topic to Your Keyword

DEVELOP YOUR OUTLINE & FORMAT FOR OPTIMAL READABILITY

As you’re creating your outline, be sure that you’re formatting your core content so that it’s broken down into small chunks.

Online readers have incredibly short attention spans. And they’re not going to stick around if your article is just one huge paragraph.

It’s best to stick with paragraphs that are 1-2 sentences in length, although it’s alright if they stretch to 3-4 shorter sentences.

You’ll also want to be sure that you’re inserting sub-headers and/or visuals every 150-300 words to break up the content even further.

And, if you want to increase engagement, readability is crucial.

EXAMPLE OF PROPERLY FORMATTED CONTENT

Here’s an example of a page that is formatted for optimal readability:

As you can see, most of the paragraphs are only a sentence or two long. Also, Bovykina breaks up her content using sub-headings every 100-200 words.

EXAMPLE OF POORLY FORMATTED CONTENT

On the other end of the spectrum, here’s an example of a post that’s likely to send readers away pretty directly:

In this post, the content itself is fine. The problem is the extremely long sentences and paragraphs.

With better formatting, the author could easily increase visitors average time on site.

STICK TO YOUR TOPIC & TARGET KEYWORD

As you begin writing your content, keep in mind the importance of sticking to the topic and target keyword that you’ve chosen.

Don’t try to write about everything and anything within a single piece of content. And don’t try to target dozens of keywords.

Doing so is not only a huge waste of time, but it prevents you from creating the most “useful and relevant” content on your topic.

Focus on what you’ve chosen as your topic and stay hyper-relevant to that topic and the keyword that supports it.

INCLUDE BACKLINKS THROUGH-OUT YOUR CONTENT

Since Google has made it clear that credibility is an important SEO factor, linking to relevant, trustworthy, and authoritative sites can help ensure that search engines see your content as credible.

Be sure, however, that the words you’re using for the link are relevant to the site the user will be sent to.

For example, take a look at this sentence:

“You need to understand how to create a compelling headline for your content.”

If you were to link to a resource showing the reader how to create compelling headlines, you’d want to link the bolded portion shown below:

“You need to understand how to create a compelling headline for your content.”

In most cases, it’s recommended that you keep your links to 6 words or fewer.

Blog supported by Addax Digital, the Best Digital Marketing Agency in Cochin, Kerala.

CREATING OPTIMIZED CONTENT

PERFORM KEYWORD RESEARCH & DETERMINE YOUR TOPIC

DEVELOP YOUR OUTLINE & FORMAT FOR OPTIMAL READABILITY

EXAMPLE OF PROPERLY FORMATTED CONTENT

EXAMPLE OF POORLY FORMATTED CONTENT

STICK TO YOUR TOPIC & TARGET KEYWORD

INCLUDE BACKLINKS THROUGH-OUT YOUR CONTENT

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