There is some technical stuff that involves in optimizing. This involves factors like keywords, meta-titles, meta descriptions, and URLs. And that’s what we’re going to talk about next as we dive into how to actually create optimized content.
When attempting to create optimized content, there are a few steps that we need to follow.
PERFORM KEYWORD RESEARCH & DETERMINE YOUR TOPIC
While we’ve already identified that your main goal should be to create audience-centric content, keyword research is necessary to ensure that the resulting content can be found through search engines.
A few things to keep in mind when choosing your keywords and topic:
- Focus on Long-Tail Keywords
- Avoid Highly Competitive Keywords With Massive Search Numbers
- Use a Proven Keyword Research Tool
- Match Your Topic to Your Keyword
STICK TO YOUR TOPIC & TARGET KEYWORD
As you begin writing your content, keep in mind the importance of sticking to the topic and target keyword that you’ve chosen.
Don’t try to write about everything and anything within a single piece of content. And don’t try to target dozens of keywords.
Doing so is not only a huge waste of time, but it prevents you from creating the most “useful and relevant” content on your topic.
Focus on what you’ve chosen as your topic and stay hyper-relevant to that topic and the keyword that supports it.