CHOOSE THE BEST PLATFORM FOR YOUR PRODUCT OR SERVICE.
First things first! If you decide to create an advertisement online, Make sure that you are choosing the right platform. For creating ads in online platforms, they are several options. You don’t need to advertise on every platforms to get the desired result. It is because, most of your targeted potential audience will spending time on all these platforms. But there are still exceptions.
If you take Facebook for example, the audience is a bit broad than platforms like LinkedIn. Choosing the right audience from the right platforms is the first step of strategy for a profitable paid ad.
CHOOSE THE RIGHT OBJECTIVE
Next is defining the objective. Objectives can be alter from topic to topic. If your primary concern is about getting hits on your website, Ad objective is to achieve quality traffic. Note down your strategy before you launch your advertisement. There are other objectives like Awareness, Lead generation, Reach etc.
Choosing objective is one of the core part of paid ad strategy. For example, choosing a conversion campaign way before an awareness campaign for a new business will be disaster. The order is awareness, consideration and conversion.
At the beginning stage of your paid ad, you need to focus on giving proper awareness to your audience. So that your audience will become familiar with your business and they might consider it in their next choice. After building the basic awareness you can go for consideration campaigns like Traffic, Message Campaign, Lead generation etc. In this stage you will get the proper customers within your targeted audience. You can convert from here itself and at the same time you can go for fully conversion oriented campaigns.
FUNNEL YOUR AUDIENCE
Creating an ad with broad targeting without proper targeting will not bring you the results you expected. You need a perfect plan to funnel your audience and deliver your ad to the potential audience, so that there is a chance of conversion. At the top of your funnel, the audience is broad and you need to deliver only the awareness campaigns. In the middle of the funnel, there is an audience who intend to buy something related to your product, but they couldn’t finalize their decision. In this stage you can deliver ads which helps to makes sales. End of the funnel is the perfect audience you are looking for. When the funnel reaches the bottom, all possible unwanted audience will be eliminated and the remaining audience will be the best for your business. Planning and preparing audience with respect to location, age, gender, interest, behavior and demographics is very important in creating the funnel.
CREATIVE SHOULD DONE WITH CREATIVITY!
Even you follow all the above steps, without creativity, it is hard to build a successful campaign. The content used in the ads should be innovative and interesting. Video contents usually make more engagements in a paid ad. Banners, Other images and even descriptions matters. You have to convey the message crystal clear but still in short words. You have to try different creative according to your objective.
For eg, Poster using for brand awareness and poster using for lead generation should be different. In branding ads, you are trying to create a message to the audience and in Lead generating campaigns, you are seeking more attention from them.
- Incorporate long tail keywords in your content.
- Optimize images and videos.
- Create a compelling meta description and title tag.