Lesson 1: Always strive to get more high-quality backlinks
SEO update that teaches this lesson: Google Penguin
WHAT GOOGLE PENGUIN TARGETS:
- Paid links – Do-follow links that are purchased from someone to increase your site’s rankings within Google.
- Low-quality links – Links to your site that comes from low-quality sources. The most common examples are unrelated links, low-quality directory submissions and comment spam.
- Keyword stuffing – Content with a high ratio of occurrences of the keyword you’re trying to rank for on Google.
WHAT YOU NEED TO DO:
FIND HIGH-QUALITY BACKLINK SOURCES
Use Monitor Backlinks to spy on your competitors and uncover new sites to target for high-quality backlink opportunities.
All you have to do is add your competitor’s site to your Monitor Backlinks account to spy on all their backlinks, and get notified of new ones. Try Monitor Backlinks free for 30 days!
FOCUS ON CREATING SHAREABLE CONTENT
Find topics that your audience needs help with. Create an engaging, in-depth piece of content that addresses that topic. Make it shareable by anyone. Publish it. Promote it. Repeat as needed.
FIND KEY INFLUENCERS
Find influential people in your industry or niche with a significant following who will share your content with others. Use tactics that will encourage them to share your content (broken link building, quoting them, linking to them within your content, etc.)
Lesson 2: Make your content better
SEO UPDATE THAT TEACHES THIS LESSON: GOOGLE PANDA
WHAT GOOGLE PANDA TARGETS:
- Thin content – Content that adds little or no value to your audience. Typically, thin content is regurgitated information that lacks new insights and has zero depth.
- Unhelpful content – Content that doesn’t help your audience overcome their obstacles or provide positive solutions to their most pressing pain points. In other words, just like thin content, it adds no value to your audience.
- Duplicate text – Using large chunks of content word-for-word either a) from your own previously published content, or b) from an outside source.
WHAT YOU NEED TO DO:
GIVE EXPLICIT AND DETAILED ANSWERS.
Clearly state the following: your content’s topic, the key problem being addressed, and how your content will uniquely solve that problem.
Then, provide as many details as needed to thoroughly and adequately help your audience solve the problem.
WRITE HELPFUL AND ACTIONABLE CONTENT.
Your content must do these two things: First, help your audience solve their particular problem or address their pain point.
Second, make your solution to their problem as easy as possible for them to put into action.
AVOID COPYING LARGE CHUNKS OF TEXT.
Even when quoting others, refrain from using large chunks of exact-match text in your content.
One option to consider with long quotes is turning the quote into an image (and linking it to the source of the quote).
Lesson 3: Make your site mobile-friendly
SEO UPDATES THAT TEACH THIS LESSON: THE GOOGLE MOBILE-FRIENDLY UPDATE AND MOBILE-FIRST INDEXING
WHAT THE GOOGLE MOBILE-FRIENDLY UPDATE AND MOBILE-FIRST INDEXING TARGET:
- – This means a site that an audience can’t easily use from their mobile devices and tablets. Sites that have poor formatting, are difficult to read, aren’t UI-friendly, and take a longer time to load.
WHAT YOU NEED TO DO:
Implement the following into your website design:
- Responsive design – Website design that adapts to any device your audience may be using to view your site.
- Larger font – The larger the font, the easier it is for your audience to read on mobile devices.
- More white space – White space reduces clutter, making your mobile site easier on the eyes and your content easier to digest.
- Faster mobile page load speeds – People are impatient. If your site takes too long to load, they’re going to click away—so optimize your site’s page load speed on all devices.
- No separate website – If you’re currently hosting your mobile site on an “m” domain (m.examplesite.com), you need to transfer it to your main domain and implement a responsive design scheme.