Since its release in 2003, WordPress has never stopped growing.
It now powers 34% of the web.
WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads!
So what are the reasons behind WordPress’s popularity?
There are many. But to you as a marketer, there’s one that stands out:
WordPress is the best CMS for SEO.
Here are the reasons why.
WORDPRESS ALLOWS YOU TO CREATE ATTRACTIVE PERMALINKS
On WordPress, it’s super easy to edit your website’s permalink.
Instead of having a URL full of ugly-looking characters, you get something like this:
The beauty of being able to edit your article’s permalink is you can plug your keyword into the URL.
This means your permalink doesn’t only look pretty and informative, it can help with your search ranking as well.
OPTIMIZING IMAGES FOR SEO IS SIMPLE ON WORDPRESS
Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections.
But images don’t only lead readers into the heart of your text.
They’re also powerful tools for SEO, especially when you use WordPress.
Here are three ways WordPress can optimize your images for better SEO ranking:
- WordPress allows you to “create alternative text” for each image you use. This means you can plug in your keywords as image descriptions that’ll be noticed by search engine crawlers.
- With WordPress, you can use a plugin that automatically creates alt text for your images.
- You can resize your images so they don’t slow your page’s load speed down.
WORDPRESS’S SITES DON’T FRUSTRATE USERS WITH SLOW LOAD TIME
Page speed is a Google ranking factor in mobile search. So if your site is slow, it’ll not only frustrate users but push you lower on Google’s SERPs.
The good news is WordPress has amazing plugins that help with site speed.
For instance, there’s a ShortPixel Image Optimizer. This plugin compresses your PDF documents and past images to speed up your site’s load time.
Another amazing plugin for site speed optimization is WPOptimize. This plugin caches your site clears your database and compresses your images for faster loading.
WORDPRESS IS OPTIMIZED FOR MOBILE USERS
Mobile usage has grown rapidly in the past few years. Just take a look at this chart from BroadbandSearch.
As you can see, mobile traffic went up 222% in five years!
If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.
The great news is if you’re already using WordPress to power your site, you don’t need to do anything extra to make your website accessible on mobile devices.
Why? Most WordPress themes are already optimized for mobile users.
WORDPRESS HAS AWESOME PLUGINS MADE SPECIFICALLY FOR SEO
When you use WordPress, optimizing for higher ranking becomes simple. All you need is to install the right plugins.
Here are three of the best SEO plugins for WordPress.
Yoast SEO has had millions of downloads worldwide because it makes website optimization simple for even the least tech-savvy person on the planet.
So, how can Yoast SEO help you?
- It helps you optimize the content you write with your focus keyword.
- It assists you in creating content that’s readable for both humans and search engine spiders.
- It provides SEO title and meta description templating.
Yoast SEO also offers Premium users full support whenever needed.